I am an expert in new business models in the impact economy, entrepreneur, author and speaker.


Selected as one of “The 40 best futurists in Spain”.

Grow with purpose

For more than 30 years I have guided entrepreneurs and senior executives in Europe and America, to grow their companies exponentially with technology, putting people and the planet at the center of the strategy.


Selected as one of "The 25 most influential people in Spain in the third sector".

Entrepreneurship and other professional experiences

I am founder and president of the first social impact accelerator in Spain: Unltd Spain Foundation. Unltd supports more than 15,000 start-ups in 10 countries, 52 of them in Spain, becoming one of the world leaders in the social entrepreneurship ecosystem.

I have also been Chief Sales & Marketing Officer at Minsait (An Indra Company), since its foundation, until reaching 2,200 Million Euros in turnover, and member of the sustainability committee of Indra, a Spanish multinational service and technology company with more than 50,000 employees. in 110 countries.

I was one of the founders of DaemonQuest, the first consulting firm in Spain specializing in Customer Strategy & Intelligence, which was sold to Deloitte when it had a workforce of 200 people, a turnover of 20 million euros with offices in Madrid, Lisbon, Mexico and Miami.


Companies that grow with soul

Coming soon


The technological tsunami

A reflection on how the Technological Disruption revolution is going to change everything: the way we work, do business, buy, and even relate to each other.


The new digital consumer: The NORISO cube

A guide where the best Spanish-speaking experts in communication and marketing offer their tips to connect with the new profile of the digital consumer.

You can also read the articles that I publish on my blog about business, reflections and professional advice.

Sharing my purpose

As a teacher, I have participated in some of the most important educational centers in the world: Esade, Iese, IE, Esic, La Salle, Ipade, TEC de Monterrey, or the University of Deusto, among others.

The objective that I pursue through my conferences is to help redefine the new concept of “business success”. I show how we can achieve this if we learn to lead talented teams, and take advantage of the benefits offered by the technological revolution in which we live, to create companies with a soul that make society progress in a fairer way and regenerate the planet.

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