We all know that our economic model has provided us with spectacular progress in the last 200 years, but it has also left us with unsustainable social inequality and environmental degradation. And, for this reason, the model has to evolve, towards a more conscious economy, with companies that, in addition to economic performance, measure their social impact and put their purpose to LP before economic performance to CP.
Technological advances are not a fad or a trivial phenomenon. It is a true revolution that is going to change everything: the way we work, the way we do business, and even the way we relate to each other..
Through the pages of this book, a selection of the best Spanish-speaking communication and marketing experts will immerse you in the mind of today’s consumer. How you interact with the products, with the services, how and what you choose to buy.
