The new digital consumer: the NORISO cube

How to surf it!

The new consumer is like "the new world" of the time of Cristobal Colón.

How has our way of consuming changed?

We are living the greatest revolution in history. Even greater than the industrial revolution, it is the digital revolution. Through the pages of this book you will immerse yourself in the mind of today’s consumer, how he interacts with products and services, how and what he chooses to buy. You will understand how to emotionally connect with him through understanding his personality. A selection of the best Spanish-speaking experts in communication and marketing present you with the necessary tools and advice so that you can make the most of the advantages of knowing the different personalities of buyers in order to connect with them. From now on, social networks and the digital world will be your best friends for this new social paradigm that we are experiencing. Welcome to the new digital revolution!
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